A few words on the science, art, psychology, biology, marketing, intuitiveness and importance of the Fan Experience.
A fascinating look at the tendencies, motivations and mindset of the sports fan in 2016, by the Sports and Leisure Research Group (website).
Be our guest as we take in games and the places where they’re played, won, lost and experienced.
“The stadium is a physical representaion of the team’s brand.”
“To create a fan we need to connect the heart of the audience with the heart of the team’s brand.”
“Not all fan engagements are measurable (ROI), nor should they be.”
“Emotions matter. There are real memories being made here, and there are new memories to create.”
“The 4 values of fan engagement: stand for something, take risks, tell a story, own a moment in time.”