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Sports sponsorship: Rallying the home team

Sports sponsorship: Rallying the home team

DATE: By Derek Sussner, April 12, 2016

Events present a huge opportunity for brands to connect with large audiences, and sponsorship around sporting events or teams is becoming a critical strategy for companies and brands. For brands, however, it is no longer simply a matter of posting a sign in the stadium or placing an ad in a broadcast. Sponsors understand the […]

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