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Sports sponsorship: Rallying the home team

Sports sponsorship: Rallying the home team

DATE: By Derek Sussner, April 12, 2016

Events present a huge opportunity for brands to connect with large audiences, and sponsorship around sporting events or teams is becoming a critical strategy for companies and brands. For brands, however, it is no longer simply a matter of posting a sign in the stadium or placing an ad in a broadcast. Sponsors understand the […]

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2016 National Sports Forum Recap

DATE: By Derek Sussner, March 1, 2016

The 2nd Surface Design team had a great time at our first ever National Sports Forum, hosted by the city of Portland, Oregon. This year’s event was attended by over 835 people, including top team sports marketing and sales executives, and industry exhibitors and sponsors. NSF 2016 was three days of networking, idea sharing, and […]

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Creating the 365-day fan experience

DATE: By 2nd Surface Team, July 16, 2015

The Milwaukee Bucks made it to the first round of the 2015 NBA Playoffs and despite losing in game 6 of the series, the excitement is just beginning for this team. A new entertainment district is in the works for Milwaukee located on 26 acres in downtown. The vision is more than just an arena, […]

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